The King Rose Story

We are an award winning New York City General Contractor that takes great pride in our work. We provide our clients with terrific value: excellent, high-quality work at a reasonable price coupled with outstanding customer service.

In 2007, Yoel Borgenicht set out to build a new company. He knew that to be successful in NYC’s cutthroat construction landscape, his company would place the highest value on punctuality and standing behind the work as standard practice. In under a decade, he quickly grew King Rose to be one of New York City’s most respected and reputable construction firms. Engineering News-Record took notice and named King Rose New York’s Top Contractor. The company’s core values haven’t changed from the beginning: meet demanding budgets and deadlines, provide impeccable attention to detail, counsel with honesty, build with integrity, and exceed clients’ expectations on every project.

“Our core values and our talented team members are what enable us to provide the highest-quality work and outstanding customer service,” says Yoel Borgenicht.

What Differentiates King Rose Construction?

At King Rose, our focus is on providing a finished space that makes both us and our clients proud. We specialize in meeting demanding budgets and deadlines. We are available to our clients 24 hours a day, 7 days a week. We provide guaranteed fixed prices and schedules on all projects. And we maintain a clean work environment, utilizing environmentally-friendly construction products and methodologies. Most importantly, our staff is at the heart of what makes King Rose most special. We are most proud that our staff comprises a diverse group of women and men at King Rose. Our clients benefit from the King Rose work ethic, respect for one another and shared commitment to delivering the highest quality construction at a reasonable price, coupled with unparalleled customer service.

The New York Real Estate Journal sat down with Borgenicht to find out what motivates him to work in this opportunity-filled, high-risk construction industry.

Yoel Borgenicht outlines critical questions and checklists that will help you determine whether you have found a suitable contractor for your next project.

Clinton Foundation
NYC Building

Certificates and Awards

King Rose is dedicated to providing you with a level of service that is unmatched. Our attention to detail and reliability ensures that we exceed our clients’ expectations on every project.

  • Goldman Sachs Businesses Grant Award
  • Clinton Foundation Economic Opportunity Award
  • Columbia University Award
  • SEEDCO GOLS Program Award
  • SBA HubZone Certified
  • NYC DOB Registered General Contractor
  • NYC DCA Licensed Contactor
  • EPA Lead Safe Certified


King Rose understands both the short and long-term benefits of sustainable building practices and is highly experienced in constructing projects that integrate green building materials and techniques. We are well-versed in sustainability requirements and work with clients to ensure projects meet the proper specifications.

Careers: Work For King Rose

  • King Rose aims to attract and retain the best and brightest professionals in the New York City construction business. We embrace and value diversity, engage employees’ viewpoints, and provide pathways for professional development. Our clients welcome King Rose specifically because of our emphasis on team development.  If you seek an entrepreneurial environment with team members who are committed to building King Rose as the premier general contractor in New York City, send your resume to We are currently hiring for the following positions:

  • Senior Estimator
  • Construction Project Managers

  • Construction Superintendents
  • Carpenters & Laborers

Please submit your resume to the following email address:


All is good. The space looks great.

The New School
Jo Goldberger, Assistant Vice President

I just wanted to say thank you for all you’ve done. Today Zeta hit a MAJOR milestone which was getting our facilities and operations approved by our charter authorizer to open schools on day 1 which we certainly have you and your team to thank for all the support on.

Zeta Charter Schools
Amy Cruz, Network Director of Operations

I am thrilled with King Rose’s progress. Thank you so much for the work you do for me.

Columbia University Graduate School of Architecture
Mark Taylor, Director of Operations

Everything is looking great. It’s always a pleasure working with King Rose.

James Vira, Architect

We are very happy with the work.

Phillip Lentz, Office Manager

It was an honest pleasure working with your team. You guys are a professional bunch and do outstanding work.

The Gordian Group


Our Team

Yoel Borgenicht


Phone: 212-239-8525

Yoel Borgenicht leads King Rose’s field operations and staff development. He is an EPA Lead Certified Renovator as well as a LEED Green Associate and has been in the construction business for over 20 years. Yoel oversees every King Rose project to ensure the client¹s complete satisfaction.

Shoshana Bass


Phone: 212-239-8525

Shoshana Bass directs the strategic growth and financial operations of King Rose. Ms. Bass brings over twenty years of business and people leadership experience to her position. Before joining King Rose, Ms. Bass held executive positions at American Express, HP, and Equifax in sales strategy and effectiveness.

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Paul Troast

Vice President of Operations

Phone: 212-239-8525

Paul Troast is the Vice President of Operations for King Rose. An accomplished construction management professional with over 35 years of experience, Paul has led new building construction and interior renovations across all sectors, working with owners, developers, suppliers, tenants and government officials at the federal, state and local levels.

Meet our team
Hema Duraiappan



Lin Liu

Sr. Estimator


Anil Sharma



Benjamin Nieves

Project Manager


Kassiani Theodorou

Associate Project Manager


Brahim M’hamed

Associate Project Manager


Ankita Laul

Associate Project Manager


Anthony Garone

Associate Project Manager


Michael Dennison



Kenny Shi

Technology Coordinator


Tell us about your construction project.

Contact us for a thorough and professional estimate for your desired scope of work. Thank you for the opportunity to earn your business.

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